Clickbank Gravity Vs Popularity…which one do you go for?

Clickbank gravity Vs popularity, which is the better metric for selecting a product to promote in Clickbank? What does gravity mean in the first place?

I know this sounds like a newbie question, but many people, even experienced marketers, forget or confuse the difference between Gravity and Popularity in ClickBank.

In this post, I will go through the difference between Clickbank’s gravity and popularity and which one you should follow when picking a Clickbank offer to promote.

What is Clickbank Gravity?

The Definition of ClickBank Gravity

According to the information on the ClickBank website:

Gravity: Number of distinct affiliates who earned a commission by promoting the vendor’s products during the past 12 weeks. This is not an actual number of affiliates. Each affiliate adds an amount between 0.1 and 1.0 to the result, depending on when his/her last transaction occurred. More recent transactions are given a higher value.

The gravity amount of a product is meant to serve as an indication of the number of affiliates who are currently making sales of the product. When the gravity amount is higher, more affiliates earn commissions from that specific product at a given moment.

Clickbank popularity

The Definition of Clickbank Popularity

A vendor’s net sales determine Clickbank popularity over a recent time frame and reward vendors with many affiliates promoting them.

While gravity takes into account only affiliates who made at least one sale in 12 weeks or so, popularity takes on account the number of sales generated, the number of affiliates who tried to promote it but didn’t make any sales, as its name suggests it shows how the product is popular and remember popular does not mean it is better.

Clickbank gravity Vs Popularity…which one do you choose while choosing a Clickbank product?

This is my take on this. Gravity is essential when choosing a Clickbank product for promotion rather than popularity.

In my experience in this affiliate marketing, I have found that most people search the Marketplace using the default “Sort by” option, which sorts all products using popularity.

While popularity is a useful measure of a product’s earning potential for you as the affiliate, there are many advantages to using the other “Sort by” options in the Marketplace, like gravity, making per sale, etc.

Popularity could also have to do with how many affiliates have created hoplinks for this product. Still, it’s not always a good recommendation to follow – stick with looking at products with a gravity of between 6 and 40, especially if you’re new.

Gravity is more of a reliable indicator that the product is selling! And that’s what counts.


Who is the number 1 affiliate on ClickBank?

The world’s #1 Clickbank marketer, Robby Blanchard, has announced a new course called Commission Hero Pro.

That course teaches you how to generate thousands of dollars per day online through Clickbank affiliate commissions. Robby teaches you his proven methods for generating income online.

You can get his free training here.

What is a good average conversion on ClickBank?

“ A good conversion rate on ClickBank offers varies greatly depending on the niche and the offer.

A 1-5% conversion rate on ClickBank is considered a good average. However, some offers in highly profitable niches can have conversion rates of up to 20% or more.

How much can you realistically make with ClickBank?

Can You Make Money With ClickBank? Yes, absolutely! ClickBank’s comparatively high commission rates mean you can earn anywhere from $15 – $50 for a single sale.

That means affiliate marketers only need to refer to four sales daily to earn a daily passive income of up to $200.

Learn how to make money from Clickbank here.

Is a high gravity score good?

ClickBank gravity is supposed to tell you how popular the given product is. The bigger the gravity score, the more popular a product is. It’s calculated through the number of sales affiliates make so that one sale equals one gravity point.

Read more about Clickbank gravity here.


Now that we have seen the difference between Clickbank Gravity and popularity, I recommend choosing the best Clickbank product to promote as an affiliate.

Still, Gravity will not decide which product to choose. You need to consider other elements like how much money you will make per sale, commission percentage, refund rates, and sales page/video, among others.

Thank you for reading this article.