I got asked this question a lot, What is the best autoresponder for affiliate marketing? To be honest with you the answer is not straightforward, it depends on where you are with affiliate marketing ( I mean if you are a beginner or have experience).
What is an Autoresponder?
An autoresponder is a tool that allows you to automate your email marketing campaigns.
It is a software program that automatically sends pre-written emails to your subscribers at specific intervals.
Autoresponders can be used to build relationships with your subscribers, promote your products or services, and increase your sales.
With an autoresponder, you can create a series of emails that are sent out automatically to your subscribers.
These emails can be triggered by a variety of actions, such as when someone signs up for your email list, makes a purchase, or clicks on a link in one of your emails.
Autoresponders are an essential tool for affiliate marketers because they allow you to build a relationship with your subscribers and promote your affiliate products or services.
By sending out regular emails that provide value to your subscribers, you can establish yourself as an authority in your niche and increase your credibility.
Why do you need an autoresponder?
If you’re an affiliate marketer, you know the importance of having a reliable autoresponder to manage your email campaigns.
A good autoresponder can help you build your email list, engage your subscribers, and drive more sales.
What is the best autoresponder for affiliate marketing?
The best autoresponder for affiliate marketing is ActiveCampaign, but depending on how you use your affiliate marketing, you can find better options.
It does not matter if you are a beginner or an experienced affiliate marketer, I can recommend what is the best autoresponder for you.
Best autoresponder for beginner affiliate marketers
Aweber is one of the most popular autoresponders for affiliate marketing. It offers a wide range of features, including email templates, list segmentation, and automation. Aweber also has a user-friendly interface, making it easy to use for beginners.
For me Aweber is the best autoresponder for beginners, the reason for this is that they do not have crazy restrictions, so you can send emails without having a fear of being shut down.
You can send emails with direct links or promote affiliate products without any problem.
Also if you are using traffic sources like solo ads, or traffic exchanges, my recommendation is to get Aweber.
Best autoresponder for content creators
ConvertKit is a popular autoresponder for bloggers and content creators. It offers a simple, user-friendly interface and a range of features, including automation, tagging, and segmentation. ConvertKit also has a landing page builder, making it easy to create professional-looking pages without any coding knowledge.
For content creators, the best autoresponder is Convertkit. COnvertkit was created with creators in mind, if you have a blog or a Youtube channel, then Convertkit is your best option for you.
It is easy to use, and you can set it up very quickly, they have pre-made automation, just add them to your account and you are good to go.
They do not allow you to send emails with links to offers, they want you to send traffic to your content, so if you want an autoresponder that you can use to send your content to your subscribers, then pick Convertkit.
Best Autoresponder overall
For me the best autoresponder is ActiveCampaign. They give you the option to optimize your email follow-up so that you can maximize your revenue.
Why ActiveCampaign is the best Autoresponder?
There are many reasons why ActiveCampaign is the best autoresponder but for me, these are 7 reasons why I fell in love with ActiveCampaign.
If you use a lot of effort and money to collect email addresses, you need to make sure that all the messages you send to your list go into their inbox.
This is what we call deliverability, the percentage of the emails you send that actually hit your subscriber’s inboxes, your subscribers will not be able to read your emails if they can not get them.
Active Campaign has a higher deliverability rate than most of the other autoresponders such as AWeber, ConvertKit, GetResponse, and more.
If you’re looking for an email marketing tool that will get your emails into the subscribers’ inboxes most of the time, you need Active Campaign. This is one of its strongest features.
I worked in customer service for some time, and one thing I know frustrates many customers is the pain to move everything from the old platform to a new one.
ActiveCampaign removes this pain from their new customers as they will move everything from your old autoresponder for you, for free.
Stuck with another email marketing company and want to move?
Active Campaign will migrate your lists and everything else along with it over to their side – for free.
You won’t need to do a thing. They’ll do it all for you and you can email your list from the Active Campaign interface.
Templates, templates, and more templates
As entrepreneurs we do not have a lot of time to do everything from scratch, that is the reason we have processes and templates in place to help us to do our tasks easier and faster.
Sending emails has never been easier. Active Campaign has 125+ email templates that you can use.
Unlike ConvertKit which sends mostly text-based emails, with Active Campaign, you just need to load one of their email templates, make a few tweaks, post your content and you’re good to go.
Besides email templates, there are 50+ landing page templates too.
On a tight budget and don’t wish to pay for a page builder?
No worries. You can still use Active Campaign’s landing pages to build your list. The landing pages may be basic and not have the bells and whistles that page builders such as Clickfunnels or Leadpages have – but they still get the job done and you’ll build your list.
Split testing is the ability to send one email with different subject lines or call to action to test how your list responds and this will help you to write better emails and subject lines and hence increase your profit.
Yes! Active Campaign will allow you to split-test your emails, subject lines, and more… if you want to.
One of the main reasons I decided to leave Convertkit, was their support, it is not the worst but most of the time they used to frustrate me a lot.
For example, one day I sent an email to my list, and the open rate was low, they decided to disable my account from sending emails ( which is fine), and I contacted their support, I had to chart with a bot for almost two days, and when the human came, she knew nothing about the issue, she had to escalate, it took two days to reopen my account.
If something like this happens in ActiveCampaign, they will tell you very quickly and they will tell you where they think the issue was and what needed to fix, this takes less than 10 minutes.
Their support desk is open 24/7 and you can contact them via live chat. You’ll not be left in the lurch. The staff at Active Campaign are responsive and capable.
Advanced customization features
Another thing I love about ActiveCampaign is that everything is customizable, you can use their visual aids to design a simple or a complex follow-up campaign.
You can segment your list depending on actions they take, you can add tags to your list depending on what they buy or which link they click. Your imagination is the limit here.
Lots of advanced features too
Most autoresponder tools pack a ton of features. Going into them in detail here is unnecessary because you’ll be better informed by visiting Active Campaign’s official website.
But here’s a quick list of some of the features you’ll find in Active Campaign: segmentation, site and event tracking, predictive content, split automation, contact scoring, SMS marketing, attribution reporting, and more.
After using many autoresponders, I came to the conclusion that Aweber is the best autoresponder for beginners in affiliate marketing.
Convertkit is the best autoresponder for content creators who wants simple yet effective software to communicate with their followers, and ActiveCampaign is the best for affiliate marketers, content creators, and entrepreneurs who want to maximize their ROI using email marketing.