I still remember the feeling when one Sunday evening, I wrote a short email, I sent it to many email lists, and exactly 10 minutes later, I received a notification that I just made a commission of $21.75 on my Clickbank account.
At that time, I had just 57 subscribers; this was huge for me; it changed how I saw affiliate marketing forever.
In this post, I will share ten benefits of email marketing for affiliate marketers so that if you are starting, you can start with building your email list and use the power of email marketing to make even more money.
What is email marketing?
Email marketing is part of your overall marketing strategy and business plan. It helps you market your products and services using the email channel with the best chances of making a profit and reaching your goals.
What is the difference between email marketing and list building?
Many people get confused when they see the terms list building and email marketing, and sometimes they interchange them. Here is the difference between them.
List building adds prospects to your email list.
This includes picking the market in which you want to build your list, creating a lead magnet or a freebie to give away as an incentive for people to join your email list, creating a landing page or a squeeze page, choosing your autoresponder service, and deciding your traffic strategy.
Email marketing is sending emails to your list, such as promotional emails, educational emails, or a combination.
The primary purpose of email marketing is to build a relationship between you and your prospects, and you need to write those emails as if you’re writing them to your friend.
You see, people tend to buy from people they trust. If you can earn the trust of a group of people, they can buy most of the things you will recommend to them, and this will make you money in the process.
In a few words, list building happens before your prospects give you their email address and email marketing happens afterward.
10 Benefits Of Email Marketing For Affiliate Marketers.
Email marketing is the best way to make money as an affiliate marketer. Here are the top 10 benefits of email marketing for affiliate marketers.
The benefits of email marketing as a way of owning your audience include:
One step in the seven steps to start email marketing for beginners is creating a lead magnet.
One of the main functions of a lead magnet is to help you attract the right people to join your email list.
Email marketing allows you to tailor your messages to specific audience segments, ensuring relevant content reaches the right recipients.
If you send an email about losing weight to people who want to lose weight, I am sure they will read your email, and some of them will buy the solutions you recommend.
On average, people need to see an advertisement seven times before they decide to buy; if you had to pay every time they see your ad, the advertising cost would go up.
With email marketing, you can keep emailing them with the same offer using different angles until they buy or unsubscribe. You pay once, but the prospects can see your message several times.
Unlike traditional advertising methods, email marketing is cost-effective for affiliate marketers to connect with their audience and promote products.
Most Autoresponders can track your email marketing campaigns; you can set up your Key Performance Indicators (KPIs) and evaluate your marketing efforts.
Marketers can track email campaign performance in real time, measuring metrics such as open rates, click-through rates, and conversion rates to assess the effectiveness of their efforts.
People buy from people they know and trust; email marketing can help you forge a close relationship between you and subscribers.
I have subscribers who will email me to ask me how I am if I do not send them a message for more than a week; you need to build this kind of relationship to succeed with affiliate marketing.
Regular email communication helps build and strengthen relationships with your audience, fostering trust and loyalty over time.
Autoresponders can track your subscriber’s location by using an IP address. Also, you can ask for their names, hobbies, the links they click, and so on.
Email marketing enables personalization, allowing you to address recipients by name and tailor content based on their preferences, increasing engagement.
Automation and Efficiency.
I send a newsletter every Sunday morning, but sometimes I know I will be traveling on Sunday; I write the email and set it to be sent on that day.
I have another email list on a travel niche. Sometimes, I set out an automated email series ( up to 10 of them) and not touch it for a month, and the autoresponder keeps sending them every three days, and I keep making commissions.
You can automate email campaigns, saving time and effort while maintaining consistent communication with your audience. Email is the only channel that allows you to lead your audience through a sequence of messages systematically.
Increased Conversion Rates.
If done correctly, email marketing can lead to higher conversion rates by delivering targeted and personalized content, turning interested subscribers into customers.
When you get started, you will probably see a lower conversion rate, but with time, when people get to know and like you, they will start to buy more from you.
If done correctly, cross-promotion can work great; for example, if I have an email list about personal development, I can promote a make-money-online product and make sales, usually for people who want to improve themselves. They want to make more money.
Affiliates can use email marketing to cross-promote products and services, maximizing the potential for earning commissions from various sources.
Imagine being in a football stadium and someone giving you a speaker to announce your products to 100,000 football fans and ask them to buy them.
This is the same feeling when you have an email list of 100,000 subscribers; you can take 10 minutes to write an email, put it on your autoresponder, and hit set; in a few seconds, it will be in 100,000 inboxes, which is amazing.
Emails can be sent to a global audience, allowing you to reach a diverse set of potential customers.
Data-driven Decision Making.
The most beautiful part of email marketing is that you will have access to much information.
If you analyze it and use that information to make the right decisions, you can 10X your income overnight.
The analytics provided by email marketing platforms offer valuable insights that you can use to make informed decisions and optimize your strategies for better results.
If done correctly, there are no real disadvantages to using email marketing. For me, this is almost like printing money for normal people like me.
If there is one thing that you can do to make more money online, it is to incorporate email marketing into your business.