Most business owners, online or offline, use their free email addresses for business purposes.
This is a mistake, and in this post, I am going to share with you the reasons why you need a branded email address for your business.
What is the branded email address?
A branded email address is an email address or set of email addresses that carry the same name as an overall brand.
For example, if a person works for covertincome.com, they may also choose to have an email address such as email@example.com.
You are probably the only person in your business right now you just need to choose the name for your business, register a domain name, and add an email associated with your domain name.
Many hosting packages now have the option of creating numerous email addresses associated with the domain name you’ve registered, meaning that creating branded emails doesn’t have to be a complex or disjunctive task.
Why Do You Need A Branded Email Address
The reasons to have a branded email address.
Brand name association.
It is easier for your customers, readers, or viewers to recognize your emails if it has the same name as your brand.
If they read content from sekihudson.com, they need to see that the email they get is related to that domain. This will give them another reason to open your email.
It increases trust.
In online business, people buy from the person they like and trust, and having a branded email address will help increase your audience’s trust.
Most spammers do not have a branded email address; they are not a brand.
It adds coherence.
An overall brand name or website name and email address with different names can be very confusing. Confused people do not buy.
It probably won’t cost you anything.
If you have a hosting plan you may not require to pay extra cash to have your branded email address, most of the big hosting companies like Bluehost will let you create a branded email for free.
It increases your deliverability.
This is because the most important factor in email deliverability is domain reputation, and when you send mail from a Gmail account, you’re using Gmail’s reputation, not your own.
NOTE: Even if your provider does not currently block email, all email providers will likely do so shortly.
The best way forward is to create an email address at a domain you own to build up your domain reputation.
How to get your own branded email address
There usually are three ways to add email to your domain and send emails with that address.
1. Where did you buy your domain?
Almost all domain providers can provide you with an option to add email to your purchase.
Then you will have the firstname.lastname@example.org address you need, and even if you do not set up the Inbox entirely, you can still set it up to forward to your normal Gmail or Yahoo address.
2. Where do you host your website?
Many people buy their domain in the same place they host their website. wpx hosting offers both domains and hosting, which are popular all-in-one options.
3. Google Workplace
Did you know you can still use Gmail with your domain email? It is true!
You can use Google Workplace to manage your domain email address, Google Docs, Sheets, and more! Click here to sign up and get started; plans begin at $6/month.
Here is how to create a branded email address using Google WorkSpace.
You need a branded email address because it increases trust, helps build your brand, and adds coherence.
Please let me know if you need help creating the email here or in the comment section below.