What Is a Good ClickBank Gravity Score?

What Is a Good ClickBank Gravity Score?

For affiliates, the good Clickbank gravity score is between 20 and 50, and for vendors, it is 50+. In this post, I will explain what is a good Clickbank gravity score and how I came up with these numbers.

What is Clickbank?

ClickBank is a popular platform for affiliates and vendors to market and sell digital products, with “gravity” being one of its key metrics.

What Is ClickBank Gravity?

ClickBank gravity is a performance indicator that reflects the number of unique affiliates who have made at least one product sale within the last 12 weeks.

The score is weighted, so more recent sales have a greater impact than older ones. For example, if a product has a gravity score of 100, it means that 100 unique affiliates have successfully promoted and sold the product in recent weeks.

Gravity helps affiliates understand how well a product is performing, while vendors can use it to assess how popular and appealing their product is to affiliates.

What Is a Good ClickBank Gravity Score for Affiliates?

When selecting products to promote, affiliates often rely on gravity to gauge a product’s popularity and potential for success.

However, there isn’t a one-size-fits-all answer to what makes a good gravity score because it depends on your strategy, niche, and target audience.

Here are some general guidelines.

Low Gravity (Under 10)

Products with a gravity score below 10 may indicate that few affiliates are successfully selling the product.

This could mean low competition but might also suggest the product is not converting well. Affiliates might want to proceed with caution when considering low-gravity products, although they can still be profitable in less saturated niches.

Moderate Gravity (10-50)

Products in this range are generally considered good options for affiliates. They have proven to convert well enough to attract multiple affiliates but are not overly competitive.

Affiliates can expect to have a reasonable chance of success without being overwhelmed by competition.

High Gravity (50-100+)

Products with gravity scores over 50 are typically very popular. While they are proven to convert, they also come with high competition from other affiliates.

Affiliates should be prepared to put in extra effort and differentiate themselves to succeed in promoting high-gravity products.

Very High Gravity (100+)

These products are top sellers and have attracted large numbers of affiliates.

While they are highly lucrative, the competition is fierce, and you may need advanced marketing strategies and targeted audiences to stand out in promoting such products.

What gravity is the best for affiliates?

In my experience, a gravity score between 20 and 50 is a sweet spot, as it combines good conversion potential with manageable competition.

Sometimes I go lower if the product is a hidden gem, it is a good product, it solves a specific problem, it has a good sales page or video, and it is outside of the three big niches ( make money, personal development, and weight loss), usually many affiliates ignore these types of products.

What Is a Good ClickBank Gravity Score for Vendors?

For vendors, gravity is an important metric that reflects the appeal of their product to affiliates. A higher gravity score means that more affiliates are successfully promoting the product, which leads to more exposure and sales.

Here’s how gravity scores can guide vendors.

Low Gravity (Under 10)

If your product has a gravity score below 10, it indicates that very few affiliates are promoting it successfully.

Vendors in this range may need to improve their marketing materials, sales pages, or affiliate tools to attract more affiliates.

Moderate Gravity (10-50)

This range indicates that your product is gaining traction among affiliates.

As a vendor, you’re attracting attention, and your product is converting, making it a promising option for affiliates.

Vendors in this range should focus on supporting affiliates with resources, and bonuses, and optimizing sales funnels to boost conversions further.

High Gravity (50-100+)

A gravity score above 50 is an excellent indicator that your product is popular with affiliates. Vendors in this range can expect steady sales but should also be aware that maintaining the product’s appeal is critical.

You may need to continuously update marketing materials and provide additional incentives to keep affiliates engaged and motivated.

Very High Gravity (100+)

Having a gravity score above 100 is rare and reflects a top-tier product that’s dominating the market.

While this is a good sign for sales, vendors should be mindful of affiliate burnout or oversaturation. Keeping the product fresh with updates and offering new promotions can help maintain affiliate interest.

For vendors, a gravity score between 10 and 50 is generally considered healthy, indicating that the product is appealing to affiliates without reaching oversaturation. However, higher scores can be beneficial if managed well.

FAQ: What Is a Good ClickBank Gravity Score?

What Is a ClickBank Gravity Score?

A ClickBank gravity score reflects the number of unique affiliates who have made a sale of a product in the past 12 weeks, with more recent sales weighted more heavily.

It serves as an indicator of a product’s popularity among affiliates.

ClickBank gravity Explained.

Is a High Gravity Score Always Better?

Not necessarily. While high gravity scores indicate strong performance, they also suggest high competition.

Affiliates should balance choosing a high-gravity product with the level of competition they are comfortable with.

What Is a Good Gravity Score for a New Affiliate?

New affiliates should aim for products with gravity scores between 20 and 50. These products have proven potential without overwhelming competition, making them easier for beginners to promote.

What If a Product Has a Low Gravity Score?

A low gravity score doesn’t automatically mean the product is bad. It could indicate that the product is in a niche market with less competition, or that it has not yet gained visibility.

You may want to test these products to see if they can generate sales in less crowded markets.

How Often Is Gravity Updated?

Gravity scores are updated daily. This means the metric is dynamic, reflecting the recent performance of products on ClickBank.

Can I Rely Solely on Gravity When Choosing Products?

No, gravity is just one factor to consider. Affiliates should also evaluate other metrics like product conversion rates, refund rates, commission rates, and whether the product aligns with their audience.

What Happens If My Product’s Gravity Drops?

For vendors, a drop in gravity could indicate that affiliates are struggling to make sales. This might mean it’s time to refresh your marketing materials, optimize the sales funnel, or offer new incentives to affiliates.

Key Takeaways: What Is a Good ClickBank Gravity Score?

Understanding the ClickBank gravity score is crucial for both affiliates and vendors. While it’s a helpful indicator of a product’s success, it should be used in conjunction with other factors to maximize your potential on the platform.

Affiliates should focus on finding a balance between conversion potential and competition, while vendors should strive to maintain product appeal and support affiliates to sustain long-term success.

About the author 

Seki Hudson

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