I often get this question: What does gravity score mean on Clickbank? Should I consider it when selecting Clickbank products to promote?
In this post, I will explain the meaning of the gravity score on Clickbank and how to use it to decide which product you can promote.
What Does Gravity Score Mean on ClickBank?
The gravity score on ClickBank is a metric that measures the number of unique affiliates who have sold at least one product in the past 12 weeks.
Each affiliate sale contributes a weighted score, meaning more recent sales hold greater weight than older ones.
Gravity is designed to help affiliates gauge a product’s popularity and recent performance. A higher gravity indicates that more affiliates are actively selling the product successfully.
How Is the Gravity Score Calculated?
ClickBank’s gravity score calculation is proprietary, but it generally works as follows:
Weighted Affiliate Contributions
Each affiliate who makes a sale contributes to the gravity score. Recent sales have a higher weight compared to older sales.
Time Decay Factor
The contribution of a sale decreases over time. This ensures that the gravity score reflects recent trends rather than historical performance.
Unique Affiliates
Unique affiliates are counted, meaning one affiliate generating multiple sales won’t overly inflate the score.
What Does a High Gravity Score Indicate?
A high gravity score typically means:
- The product is popular and selling well.
- Many affiliates are promoting it successfully.
- There is a proven demand for the product.
However, a very high gravity score may also indicate intense competition. You as an affiliate should weigh the benefits of promoting a high-gravity product against the challenges of standing out in a crowded marketplace.
What Does a Low Gravity Score Indicate?
A low gravity score might suggest.
- The product is less popular or newly launched.
- Fewer affiliates are promoting it.
- The product may have limited market demand.
While low-gravity products are often overlooked, they may present opportunities for affiliates willing to pioneer new niches or products with untapped potential.
How Should Affiliates Use the Gravity Score?
As an affiliate, you should consider the gravity score as one factor in their decision-making process. Here’s how to use it effectively.
Assess Market Demand
Products with moderate gravity scores (20–50) often balance demand and competition.
Analyze Competition
High-gravity products may be profitable but competitive, requiring a strong marketing strategy.
Experiment with Low-Gravity Products
These may have untapped potential and less competition but require thorough market research.
Combine with Other Metrics
Look at average commission, conversion rates, and refund rates alongside the gravity score.
How Should Vendors View the Gravity Score?
For vendors, the gravity score is a reflection of how well their product appeals to affiliates. To improve this metric.
- Provide affiliates with high-quality marketing materials.
- Offer competitive commission rates.
- Optimize the product’s sales page for conversions.
- Engage with affiliates to understand their needs and feedback.
FAQs: What Does Gravity Score Mean on ClickBank?
What is a good gravity score on ClickBank?
A good gravity score depends on your goals. Products with scores between 20–50 are often considered ideal because they balance demand and competition.
Does a higher gravity score mean more sales for affiliates?
Not necessarily. While a high gravity score shows popularity, it also means higher competition. Success depends on your ability to market the product effectively.
Can a low-gravity product still be profitable?
Yes, low-gravity products can be profitable if they have less competition and appeal to a specific niche audience.
Why does the gravity score change over time?
The score changes because it reflects recent affiliate sales activity. If fewer affiliates sell the product or sales decrease, the gravity score will drop.
Does one affiliate’s success heavily influence the gravity score?
No, the gravity score emphasizes unique affiliates. This ensures the metric represents broader affiliate activity rather than the success of a single marketer.
How can affiliates stand out when promoting high-gravity products?
Affiliates can differentiate themselves by targeting less saturated audiences, using unique angles, and leveraging advanced marketing techniques like email funnels and retargeting ads.
Key Takeaways: What Does Gravity Score Mean on ClickBank?
The gravity score on ClickBank is a valuable tool for affiliates and vendors alike. It offers insights into a product’s popularity and sales potential while highlighting market trends.
However, it’s essential to use this metric alongside other factors to make informed decisions.
Whether you’re an affiliate looking to maximize your earnings or a vendor aiming to attract more promoters, understanding the gravity score is key to success on ClickBank.
