6 Types Of Content You Can Create To Drive More Sales

The secret of making money online with free traffic is creating content, but do you know which type of content you need to create? 
In this post, I will share the six types of content you can create to drive more sales to your business and make more money.

How do you drive sales with content?

Use your content to promote your products, explain your services, bring awareness to your brand, and tell stories about your audience and how you helped them achieve their goals and make their everyday life easier. Once you do all that, sales will follow.

What content generates sales?

The content that generates sales includes case studies, reviews, product demos, etc. You can invest time and effort into creating and using them to entice purchases from new prospects.

6 Types Of Content You Can Create To Drive More Sales

Creating content is the best form of making money online, and you can create content and monetize it with ads and make money online without selling a product or service.

If you want to sell products and services online, there are specific content that you need to create.

Here are the six types of content that you need to create to drive more sales to your online business.

How-to content

How-to content is the best content you can create to drive sales online. This is because if someone can not do anything, they will search for how to do it online.

How to create how-to content

The first step is to find what people want to learn in your niche. For example, if you are in a travel niche, you can create content like how to find cheap tickets, get access to airport lounges for free, travel insurance for free, etc.
Many people are searching for this type of content, and you can create an article or a video explaining how.

How to monetize How-to content

The how-to content is very easy to monetize. For example, if I were creating a guide on getting cheap air travel tickets, one of the recommendations would probably be to get a credit card and share a referral link to a credit card company ( many credit card companies have a referral program).

The idea here is to create a step-by-step action, and each step recommends a service or affiliate product to the reader. This is how you make money.

Case studies

Another great content you can create is case studies. Human beings love stories, especially success stories, and you can use this to your advantage.

You can create a case study about something you did or something your student or a friend did and how it went out; in the case study, you can include the products you used and use affiliate links to recommend them.

I remember once I created a case study of how I made $306 using Bing ads for free. In the case study, I shared how I got Bing ads credits for free, selected products on Clickbank, created a simple ad on Bing, and got the result.

I decided to sell that case study for $9.97, and I made more than $1000 from that simple case study; you can do the same.

Do something, record it, share it with the world, and sell the results.


Most people, before they buy anything online, will type Product name+review. If you create content reviewing all your products, you can make money using this method.

How to create a product review that sells

First, I recommend buying and using the product and then creating content about your experience. 

Explain how it made you feel, things you liked and did not like, and, if any, how the product differs from similar products in the market.

Use the horoscope effect.

People who read horoscopes will agree with me here; for every horoscope you read, you will feel like they are talking directly about you, but in reality, they do not ( this is why most people believe in horoscopes).

The horoscope effect is a way to make everyone feel included while they think it is specific about them.

For example, If I write a review about a training program, I can say something like this: this is a perfect course for beginners as it has everything you need to get you to the next level. For experienced people, this course will make you even better at what you do.

With those two sentences, I included beginners and experienced people, so if my readers are beginners, they will think this course is for them, and if my readers are experienced people, they will think it is for them. I included everyone without saying this course is for everyone, and this is the horoscope effect.

Product demo

Showing people how to use the product is a great way to sell it. I read somewhere that people do not want to buy a drill; they want to make a hole.

So, if you want to sell a drill, you can show them how to make a hole using the drill you want to sell, and at the end of your content, recommend that drill you just used.

This works for every product, whether your product or an affiliate product. Show them how easy their life can be if they use the product.

The idea here is to make it look effortless, and if you are going to sell a landing page builder, you do not want to create a 3-hour demo to create a simple landing page.

If you can show them how to use it to make stunning and high-converting landing pages in a few minutes, you can convince them to buy it.

Showing off your skill

This works best if you are a freelancer or you sell your skills as a product. For example, if you sell SEO services, you can create content showing how to rank websites quickly and easily.

If you sell video editing services, you can share your videos with special effects and how they get views. This type of content will attract the right prospects, and you will increase the number of sales.

Behind the scene

If you want to make money quickly and become famous, this is the best content you can create. Are you starting a business?

Create content about what you do, from getting an idea, creating social media accounts, selecting products, learning skills, etc.

People love this type of content, which is why many streamers are becoming famous. People want to see what happens behind the scenes, how you live your life, and what you do.

You go to a football match? Record yourself on the phone and post it online, watch a football game, stream it online, start a business? Have another camera recording yourself what you do.

The good thing about this method is that you do not have to show any result; show things you do, and people will follow along and buy the products and services you recommend.

Key takeaways: type of content you can create to drive more sales

You can create six types to drive more sales: how-to content, case studies, product demos, reviews, behind-the-scenes content, and showing off your skills.

People love these types of content because they do two things: they educate and entertain at the same time.

If you want to learn how to make money by creating simple content online, please watch this training.