Building an email list is one of the most effective ways to promote affiliate products and services.
It allows you to reach out to a targeted audience and build a relationship with them, ultimately leading to higher conversions and more sales.
In this article, I will show you how to build an email list for affiliate marketing in 10 simple steps.
What is an email list?
An email list is a collection of email addresses gathered from people who have signed up to receive emails from a business or creator.
These people usually subscribe (aka “opt-in”) through a form on the business or creator’s website.
What is email list building?
List building is the process of collecting email addresses from visitors, customers, and other patrons of a business.
This can be done using a website, social media accounts, events, in-store signup sheets, etc.
Ten steps to build an affiliate marketing email list
If you have been trying to make money online for over a day. I am sure you held someone saying the money is on the list. This is true.
If you want to make money online, you need to build an email list, and here is how to build an email list for affiliate marketing in 10 simple steps.
Find your niche
The first step in making money online is finding your niche. There is a lot of wisdom about the best niche to start, but for me, there is just one niche: you.
You see, you as a person are your best possible niche. I mean that 1000s of people look like you, have the same problems as you, and must solve the same issues.
If you want to learn something, there is someone who wants to learn the same thing. Create an email list that shows your subscribers the process you went through in learning the subject.
Do you have a hobby? Share it with other people online and create a list about it. The idea is to share your learning process and sell those people the solution.
For example, you can create a list about how to lose weight and share your experience on the weight loss journey, then recommend to them the products you used to achieve your weight loss goals.
Create a Lead Magnet
To entice people to join your email list, you need to offer them something of value in exchange for their contact information.
This is where a lead magnet comes in. A lead magnet is a gift or offer you provide your potential subscribers in exchange for their email addresses.
Creating a lead magnet is an essential step in building your email list. It should be something that your target audience will find valuable and relevant to their interests. Some examples of lead magnets include:
- Ebook or guide
- Checklist or cheat sheet
- Video tutorial
- Webinar or live training
- Free trial or sample
When creating your lead magnet, it’s essential to consider your target audience’s needs and interests.
Ensure that your lead magnet solves a problem they are facing or offers them something they can’t get anywhere else.
Choose an Autoresponder.
An autoresponder is software that we will use to store email addresses and use it to send automated emails ( hence the name autoresponder).
A good Autoresponder is essential to the success of any list building. A reliable email service provider will help you capture email addresses, segment your subscribers, and automate your email campaigns.
Your email marketing software should have the tools (like automated workflows and list segmentation) to help you manage and grow your email list.
Also, it must be affiliate marketing friendly. This is important because some autoresponders in the market do not support affiliate marketing, and they will shut you down at any time.
At the moment, Aweber is the best autoresponder for affiliate marketing. Aweber will help you to have your email marketing campaigns on autopilot and ensure you send targeted emails at specific times based on subscriber behavior.
Create a Landing Page
Creating a landing page is crucial for building an email list. It is where you will direct traffic from your affiliate marketing campaigns.
A landing page is a standalone web page that converts visitors into leads or customers. Here are some tips to help you create an effective landing page for your affiliate marketing campaign.
Choose the Right Landing Page Builder
Choosing the right landing page builder is essential for creating a landing page that converts. Many landing page builders are available, and some are better than others. When choosing a landing page builder, consider the following:
- Ease of use
- Customization options
- Integration with your email marketing platform
- Pricing
Some popular landing page builders include Leadpages, Unbounce, and ClickFunnels.
I use Thrive themes to create my landing pages. If you are new, I would recommend starting with systeme.io. I created this page using this fantastic free landing page builder.
Tips to Create an Effective Landing Page
Once you have chosen a landing page builder, it’s time to create your landing page. Here are some tips to help you make an effective landing page:
- Keep it simple: Your landing page should be simple and easy to navigate. Avoid clutter and distractions that may take away from your call to action.
- Use clear and concise language: Your landing page should communicate the benefits of your offer and why visitors should sign up for your email list.
- Include a strong call-to-action: Your call-to-action should be prominent and communicate what visitors need to do to sign up for your email list.
- Use high-quality images: Including high-quality images can help grab visitors’ attention and make your landing page more visually appealing.
- Optimize for mobile: With more and more people accessing the internet on their mobile devices, ensuring your landing page is optimized for mobile is essential.
Insert your Welcome Message
When People Opt-in on your Squeeze Page. They Need to Receive an Automated Welcome Message containing whatever they opted in for.
Luckily For You, I Have Pre-Written One Here Containing The Free Gift For Your Subscribers.
Just Copy and paste this as your First Message in your Aweber Auto-Responder. Click Here to Access.
Drive traffic to your landing page.
We are going to use Facebook to drive traffic to your affiliate offer.
Facebook is huge for free and paid traffic, but today, I will explain how you can generate free traffic from Facebook.
There are two ways to generate free traffic from Facebook: using your own Facebook profile and creating a Facebook group.
How to generate free traffic by just using your profile.
Generating traffic using your profile is the simplest way to generate traffic from Facebook. You can do it in just two steps.
Create and optimize your Facebook profile.
You can use your current Facebook account or create a new one for your online business. This depends on you.
Once you create your account, you must use your real name and photo.
This will increase credibility. Also, make sure that you add your affiliate link to your profile. You can add a small caption and a call to action.
For example, I will help you make $100 per day online. Click the link below.
2) Find big Facebook accounts in your niche and start interacting with their content, leaving comments and likes, and sharing their content. Look to people who reply to your comments and add them as friends ( some will add you first).
Some of these people will start coming to your Facebook profile to find out more about you, and since you optimized your profile in the first part, some will click on the affiliate link on your page, and some will buy from you.
This method works very well, even if you have zero experience. Let them come to you.
Do not spam or inbox them, but if someone inboxes you with a question, reply and build some connections.
Find affiliate products you can recommend to your list.
To make money as an affiliate marketer, you need to promote products. You need to research the products that you think can help your subscribers.
Do not promote a product to make money. I recommend you buy the product, test yourself, write a review, and explain why your subscribers will buy it.
Send emails
There is no point in building an email list and not communicating with them. You need to send emails that will educate and entertain your subscribers.
You can send emails about the products you are using, your progress, challenges, pitfalls, and some personal stories.
It would be best to make your subscribers feel like they are part of your life and you are their friend and guide.
Invest in paid ads.
Making money using free traffic is great but difficult to scale. You must invest money to buy traffic from Facebook and other paid media like Twitter, Google, and Pinterest.
Paid traffic is a skill. You need to know what you are doing. If not, you can lose a lot of money quickly.
I recommend only using paid traffic when you have extra money; do not invest your food money in paid traffic if you do not know what you are doing.
Test and Refine
Continuously test and refine your email marketing strategy to improve your results. This could include testing different subject lines, email content, and calls to action.
Final words
That is it. Those are the ten steps to build an email list for affiliate marketing. If you are new to this and need help, click here or use the contact form to reach out to me, and I should be able to help you for free.