6 Essential Affiliate Marketing Soft Skills

By Seki Hudson

May 9, 2023

Apart from making money, one advantage of becoming an entrepreneur is learning many new skills. 

There are two sets of skills you need to master, the hard skills, like building funnels, creating content, etc, and the other set is the soft skills, there are fundamental for your business and you need to master them too, in this article, I am going to explain 6 essential affiliate marketing soft skills that you need to master in order to succeed.

6 Essential Affiliate Marketing Soft Skills

Here are the 6 essential affiliate marketing soft skills you need to master to succeed in any business.


I think it was Warren Buffet who said your network is to your net worth, this is essential in any business and in life. 

Usually, it is now what you know but who do you know, connecting with like-minded individuals is very important, you need to build a network of people who are on the same journey as you.

I know for introverts like myself it can be a challenge to meet new people and start networking with them.

What I usually do is, just by talking to them online, one message here one message there, then when I see that we share some common goals, we can start having larger conversations and maybe video calls.

Another thing I do to expand my network is to attend local events and meet people there.

Building relationship

This is almost the same as the first skill, you need to be able to build relationships with people in the industry.

There are two types of relationships that you can start building, one is with people who are more successful than you, the easiest way to build a relationship with these people is to attend their training and courses, subscribe to their lists, if they have social media, engage in their content, trust me they will notice you and start intersecting with you.

The second group that you need to build a relationship with is product creators and affiliate managers, knowing these people will help you to get the inside scoop before the products go public, they can bump you with a higher commission, etc.

Recently I had a chat with one of the best Clickbank product vendors and their affiliate manager, not only that they bumped me to 90% of the commission in the whole funnel, but also they gave me everything I needed in order to promote the product.

Just that bump from 50% of the commission to 90% almost doubled my income in one day, that is the power of building relationships with vendors.

Build interaction with vendors and affiliate managers, show them what you do, and they will help you to make more money, remember the more money you make the more money they make. It is beneficial for them to help you out.

Getting to know your prospects

Most affiliate marketers treat their leads and customers as credit cards or just a number.

This is bad, you need to learn the skill of knowing your customers, what they need, and why are on your list or consuming your content.

The better you know your prospect, the better you will serve them, and they will reward you by buying products using your affiliate links.

Managing projects

Having an online business is having many projects, imagine this, you need to build your email list, you have social media account, and probably you have a blog or a youtube channel, all these are projects.

You need to learn how to manage all those projects, need to know how to allocate time and resources to each of your projects and if you are going to outsource, you need to find the right person for the right project.

Critical thinking

Critical thinking is the analysis of available facts, evidence, observations, and arguments to form a judgment. 

I know we are emotional beings and sometimes our emotions get the better of us. But mastering this skill will help you to grow your business faster.


Things are changing at a very high speed, something that used to work one week ago, does not work anymore.

That product you just built a funnel, the vendor decided to stop selling it, ChatGPT is coming to replace you, the autoresponder you love does not have the future you need to take your business to the next level you need to move your email list.

Things are constantly changing, you need to be adaptable to anything that comes your way, I always tell people in this world you need to adapt or take a risk of being left behind.

Final words

That is it, those are 6 essential affiliate marketing soft skills, how many of them do you have? Which one do you think is the most important? Let me know in the comment section below.


Seki Hudson

About the author

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